Lincoln Street Copywriting Blog

If you're getting ready to launch a new business, secure funding for a new business, or seek grant funding, there's a considerable possibility that you'll be asked for a business plan.  As part of our copywriting services at Lincoln Street Copywriting, we offer business plans to assist business owners and entrepreneurs in reaching their goals. As one of the most important and highly-scrutinized documents in your business startup strategy, hiring a copywriting service write your business plan is a good investment, that could make the difference in how your business is perceived by decision makers.

Here are a few tips for getting your materials ready for a copywriting service to construct your business plan:

--The Basics:  When you decide to hire a copywriting service to write your business plan, take a few minutes to compile a few basics facts about your business.   The more details your copywriter can work into your plan, the better the plan will be.  When was your business founded?  By whom?  Do you have a mission statement?  The answers to these questions will allow your business plan copywriter to create a thorough and impressive plan for your business.

--The Recipient:   Who will receive your final business plan?  A lender?  A grant funder? Your city council? Communicating these details to your business plan copywriting service will help ensure a plan that is directed to the correct audience.  For example,  if your business plan will be presented to a lender, your business plan copywriter will compose your business plan to include more information directed at lenders, such as available collateral, a more precise budget, and other funding sources.  However, if your business plan is directed to a grant funding source, then you business plan copywriter will likely focus your plan on how your business will meet the mission of your funder, and detail community support for your business.

--Get Started:  After you've provided your business plan copywriter with as much information as possible, allow your business plan copywriter to go to work creating an effective plan for you.  You may be surprised how an outsider's view of you business or proposed business

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The Mystery of SEO

When working with website copywriting clients, I often ask them which keywords they are targeting as part of their search engine optimization plan.  Some respond with a well-researched list of keywords, and yet others do not understand the concept of keyword content.   Below, I will attempt to explain the basics of SEO as it relates to your website copywriting and selected keywords. 

Think Like a Customer

"Keywords" are the words your customers enter into search engines to find sites like yours.  For example, if I was shopping for a digital camera, I might go to Google and search on "buy digital cameras" or "best digital cameras".  The string of words I type into the search field are the keywords or keyword phrases.

Why This is Important for your Business Website

Determining your keywords and developing keyword rich website copywriting  for your business website helps improve your search engine rankings for your specific keywords--which directly impacts the amount of traffic your website receives. 

Need More Help?

Contact Lincoln Street Copywriting services for help with seo copywriting, website copywriting, blogging services, and more.  Don't forget to view our portfolio for many samples of our copywriting services.

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Congratulations to TrackingTheWorld, a valued website copywriting services and Internet marketing client of Lincoln Street Copywriting.  Their latest GPS tracker, the Enduro Pro, was featured last week as a spy gadget on CNN Newsroom. 

View the Video at http://www.trackingtheworld.com .

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As a provider of website copywriting services, I'm often asked for advice on how to write an effective website.  Here, I've provided my top 3 tips for website copywriting.

Keep it Short & Sweet

Perhaps the most common mistake I see in website copywriting is the length of website pages.   When it comes to website copywriting, less is certainly more! As a rule, website visitors won't take the time to read through lenghthy pages, and tend to quickly scan pages looking for the specific information they want.  If your website copywriting doesn't immediately grab the attention of your visitor, they'll click the back button and take their business somewhere else.

Keep it Simple

Website copywriting should be written to target your average customer.  Just because your website offers high tech software, Web development, or complex electronics, doesn't mean your customers are as tech savvy as you are.  Website copywriting that is too technical quickly intimidates and bores potential customers.  As a website copywriting veteran, converting intimidating technical copywriting to website copywriting that appeals to everyone is one of our most sought after copywriting services.

Consider Professional Copywriting Services

Think about it.  Every word of your website copywriting either contributes to or detracts from the success of your business.   At Lincoln Street Copywriting, we provide website copywriting that includes the correct tone for your target market, concise ideas, and the use of important keywords to help your business compete in the vast online marketplace.

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Since February, the online world has been abuzz with the Google Panda update, a significant adjustment to Google's systematic procedure of ranking websites.  Since the update, many business owners have found that their website search engine rankings have dropped, and they're scrambling to recover.

While you may be struggling with your rankings now, it can be fixed.   Many of Google's new recommendations are things that qualified website copywriting services can do for you.  Here are a few examples of using websitecopywriting services to recover from the Google Panda update.

Update Your Site's Copywriting

Apparently the keyword munching gremlins at Google prefer fresh content!  A refresh of your website copywriting which includes your targeted keywords, is an excellent start for surviving Google Panda.  Of all our copywriting services, this has been our most common request this month. 

Add New Website Content

Quality, and I do emphasize, QUALITY keyword content in addition to the website copywriting on your main pages is important for avoiding and/or overcoming dropping page rankings as a result of Google Panda.  

In addition, it's especially important that your website content articles and website copywriting are 100% unique material.  Google rewards quality, original content and copywriting with higher rankings.  Avoiding duplicate website copywriting, whether on your own site or from site to site, is of paramount importance for maintaining good website rankings.  Contact Lincoln Street Copywriting for more information on affordable website copywriting services.

A Little (blue) Bird Told Me

According to my research, Google likes socialites! Social networking services such as Facebook and Twitter are becoming more and more important in the way pages are ranked.   More and more copywriting services are offering social networking management services, including LSC.  If you can't seem to find the time to or don't know the ropes of social networking, consider hiring a copywriting service to manage your Twitter and Facebook accounts.  The investment is well worth the positive exposure your website will receive, and you can finally mark it off your "to do" list.

Build Ethical Incoming Links

Google rewards websites considered to be "expert sites".  One way to position yourself as an expert is to build quality, keyword rich, one way links to your website from other high quality pages.  From the perspective of copywriting services, this includes posting on blogs, guest blogging, and issuing online press releases which include incoming links to your site.   Place your links on other high quality sites and blogs that are content rich in the same general subjects as your website, and avoid posting on variety blogs that create a "diluted environment, " such as blogs with a little on one topic and a little on another.  It's important to note here that when I refer to incoming links, I'm referring to hand posted, intelligent and relevant comments left on blogs and forums. Ordering massive amounts of links from link building services is not advised.

For more information on website copywriting services to help you improve your rankings after Google's Panda update, visit our home page.

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